Women in Architecture Workshop: Part 1 – Branding Yourself

The WIA annual Workshop/Lecture Series is here!
Women in Architecture Lecture Series is an annual 3-part interactive workshop session. This year, learn the ins and outs of branding. The series will answer four big branding questions: what is it, why do I care, how do I brand myself/my business, and how will my brand actually support my career goals?

Workshop 1: Branding Yourself
Presented by Spark LEA
1.5 AIA LU|Elective

By clearly understanding what a brand is and each of the parts that must work together to make it cohesive, attendees will explore how to build an individual brand. With the creation of a mood board, participants will learn how their brand helps to define who they are, what is important to them and how the brand impacts their work. Through case studies and a series of exercises, they will also learn how to prioritize the channels to communicate their brand and how to maintain it.

Learning Objectives
1. Discuss and understand the basic principles of personal branding strategies to create a unique identity that resonates with employers.
2. Determine how to create a brand that defines who you are and how that can contribute to your job and work relations.
3. Analyze existing individual brands and discuss their effectiveness and identify opportunities for improvement.
4. Discover how to prioritize and maintain your personal brand to align with your work and who you are.

Sessions in this 3-part series will take place April 20, May 18, and June 15 from 6:00-7:30pm.

Admission fees
Members: $20 for individual Workshop or $40 for all three bundle.
Non-Members: $30 for individual workshop or $60 for all three bundle.
Students: $10 for individual workshop or $20 for all three bundle.

Register online.