Architects Speak Up! Message Book Training

While there is great respect for architects, there’s little understanding of what we do, or how our work affects others. Architectural practice is constantly evolving. To move the profession forward, architects must work together to understand each other and communicate our value. Using findings from extensive research the AIA conducted about the general public’s perception of architects and architecture, this presentation will review proven messaging strategies, the importance of the words you use, and how to make your message resonate with legislators, your clients, and the public. It’s our job to help others understand what we do, and more importantly, why it’s important to them.

Register.

Earn 1.0 AIA LU | Elective

Haven’t registered for the full Architects Speak Up! program yet? Sign up today to be part of Architects Speak Up! 2022.

Architects Speak Up! Advocacy Training

Getting engaged in local and state advocacy is critically important to advancing the ideals of the profession. Legislators can’t be experts in every topic — they need your insights into important issues such as school security, resilience, sustainability, and housing access and affordability. Learn how the “sausage is made” and find out to get involved in advocacy efforts.

Register online.

Earn 1.0 AIA LU | Elective

Haven’t registered for the full Architects Speak Up! program yet? Sign up today to be part of Architects Speak Up! 2022.